Getting a blue tick (green verification badge) on WhatsApp Business API is one of the best ways to build trust and credibility with your customers. This verification badge appears next to your business name inside the chat window, letting users know they are interacting with an official, verified business. It boosts message open rates, improves brand recognition, and gives customers confidence that your messages are authentic.
Unlike regular WhatsApp Business App users, only businesses using WhatsApp Business API can apply for the blue tick verification. In this article, we explain the eligibility criteria, benefits, and step-by-step process to get your business verified on WhatsApp through a trusted provider like Sociama.
What is WhatsApp Blue Tick Verification?
WhatsApp blue tick verification (official business account status) is a feature provided by Meta to medium and large businesses using the WhatsApp Business API. Once approved, your business name and verified badge will be displayed instead of just the phone number, even if the user hasn’t saved your contact. This adds an extra layer of trust and prevents impersonation.
Eligibility Criteria for Blue Tick Verification
- Your business must be using the WhatsApp Business API (not just the WhatsApp Business App).
- You must have a verified Facebook Business Manager account with Business Verification completed.
- You should have a well-known brand name, a strong online presence, and an active website or social media pages.
- Your phone number must already be registered and sending messages through WhatsApp Business API.
Benefits of WhatsApp Blue Tick Verification
- Trust & Credibility: Customers instantly know they are talking to the official business.
- Better Engagement: Verified businesses see higher message open rates and response rates.
- Brand Visibility: Your business name shows up in the chat even if not saved in contacts.
- Protection from Fraud: Reduces risk of impersonation and phishing attacks.
Steps to Get Blue Tick Verification on WhatsApp Business API
Follow these steps to successfully apply for the WhatsApp official business account (OBA) verification:
- Step 1 – Get WhatsApp Business API Access: Sign up with a trusted WhatsApp Business Solution Provider (BSP) like Sociama to activate WhatsApp API for your number.
- Step 2 – Complete Facebook Business Verification: Go to your Facebook Business Manager → Security Center → Verify Business and submit required documents (Business License, GST Certificate, etc.).
- Step 3 – Maintain Active Messaging: Ensure that you are actively sending and receiving messages via the WhatsApp API. A healthy messaging history increases approval chances.
- Step 4 – Apply for Official Business Account: Your BSP partner will submit an application to Meta on your behalf for the verified badge.
- Step 5 – Meta Review: Meta reviews your brand, website, business presence, and messaging activity. Approval usually takes 2–4 weeks.
- Step 6 – Get Verified: Once approved, your business will display the green verified badge and your official name in chats.
Working with an experienced BSP like Sociama can increase your chances of approval as they follow Meta’s official process and ensure compliance with WhatsApp’s policies.
Important Tips to Increase Approval Chances
- Have a strong, consistent online presence (website, social media profiles, Google Business Profile).
- Use an official business email domain (not Gmail/Yahoo) in your Business Manager account.
- Maintain good messaging practices (avoid spam or excessive marketing templates).
- Apply only when your brand is ready and publicly recognisable.
For professional assistance and a seamless experience, you can apply for WhatsApp Business API and blue tick verification through Sociama.
